It is a prescription that the air-conditioning of a movie theater has to change the air in the movie-room quite often - let's say every 5 minutes... If the air changes in a room so often then it makes a sense to mix different scents to the fresh air, according to the movie you are watching... The DVD containing the movie could also include data for the scent-machine in the air-conditioning...
The movie with a scent is ready... Imagine "Jurassic Park" or "Pretty Woman" with a scent!
Best wishes, ACME and Team
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